Keyword research tool, technical SEO tool.
#PRINCIPLES OF MARKETING SYLLABUS HOW TO#
How the market works, how to use differentĭeveloping a connection with website users,īusiness site, using speed improvement toolsĬontent consumption, funnelling the content,Ĭontent mapping, along with how to creatingĬontent for social media platforms and websites.Īdvance-level SEO strategies like SEO reporting, Using several tools to create a buyer personaĪnd establishing a unique selling proposition The following table enlists the varied concepts constituted under the digital marketing course syllabus at the master’s level like MBA in Digital Marketing: Subjects Managing and measuring the effectiveness of the strategies.Ĭheck Out: Google Digital Marketing Courses PG Digital Marketing Course SyllabusĪfter having an idea about what digital marketing is, the students can delve deeper into the foundational concepts through a postgraduate program. The help of big data and machine learning.įinding the right mix of different channels and Traditional marketplace, managing ad frauds with How programmatic buying works in contrast with the How additional triggers are used to build aĬonversation with clients and customer and How to reduce time in converting the lead into a sale, On business, role as a change agent, etc. How to optimize key element and increase theĮvolution of Digital Analytics, information aboutĮnd-to-end customer experience, analyst’s influence What visitors want to see on the website What is AIDAS and its role website optimization Mapping industry trends, eliminating spam messages, etc.Īnd marketing, utilising mobile marketingįor sales promotions, online applications, etc. How to use SEO for different search engines, etc.
Here is a table that elucidates some of the major subjects under an undergraduate-level Digital Marketing program: Subjects Similarly, the Digital Marketing course syllabus at the bachelor’s level comprises of varied foundational concepts from SEO to E-mail Marketing and Marketing Automation. Must Read: What does a Social Media Manager do? UG Digital Marketing Course SyllabusĮvery undergraduate-level program constitutes the general basics of the academic discipline. Web design, optimization of websites Publishing a basic website User-centred Design and Website Optimization Design Principles and Website Copy Website Metrics & Developing Insight, etc.įundamentals to CRM CRM Platforms CRM Models CRM Strategy, etc.īasics of Video Advertising Creating Video Campaigns Measurement & Optimization Creating & Managing a YouTube Channel Targeting Video Campaigns, etc.ĭigital Marketing Budget & Plan Resource Planning Cost Estimating Cost Budgeting Cost Control Google Analytics Tools Web Analytics Tools, etc.Įffective E-mail Campaigns E-mail Plan E-mail Marketing Campaign Analysis Measuring Conversions & keeping up, etc. Search Engine Optimization Fundamentals Keywords and SEO Content Plan SEO & Business Objectives Writing SEO Content On-site & off-site SEO Optimize Organic Search Ranking, etc. Introduction Major Social Media Platforms for Marketing Developing Data-driven Audience & Campaign Insights Social Media for Business Creation & Optimization of Social Media Campaigns, etc. Principles of Digital Marketing Digital Marketing Channels Tools to Create Buyer Persona Competitor Research Tools, Website Analysis Tools, etc.Ĭontent Marketing Concepts & Strategies Planning, Creating, Distributing & Promoting Content Optimize Website UX & Landing Pages Measure Impact Metrics & Performance Using Content Research for Opportunities, etc. Take a look at the comprehensive Digital Marketing course syllabus for diplomas and certifications: Subjects It aims to impart the learner with the key features of Digital Marketing, Search Engine Optimization (SEO), Video Marketing, E-mail Marketing, Budgeting, Planning, etc. Digital Marketing Courses in Pune Digital Marketing Certificate SyllabusĪ certification or diploma in Digital Marketing mainly familiarises students with its basics and fundamental components, techniques and tools.
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